About me

My name is Christian Dart, and I'm the founder of Southern Standards.

I grew up believing that the way you carry yourself matters. Hard work, integrity, respect, and taking pride in what you do aren't just values—they're standards. Those principles shaped who I am and inspired me to create this brand.

Today, I'm pursuing an engineering degree while playing baseball at the collegiate level. Both have taught me lessons that extend far beyond the classroom and the field: discipline, accountability, perseverance, and the importance of showing up every day ready to improve.

Southern Standards was built to reflect those same values.

This brand isn't just about clothing. It's about representing a mindset. Whether you're working toward a degree, building a career, competing in athletics, running a business, or simply trying to become the best version of yourself, the standards you hold yourself to matter.

Every design represents a commitment to quality, authenticity, and the values that have defined Southern culture for generations. We believe in doing things the right way, treating people with respect, and taking pride in our work.

Southern Standards is for those who work hard, stay humble, and refuse to settle for average.

Thank you for being part of the journey.

Southern Roots. Higher Standards.